{"id":2481,"date":"2025-05-16T07:36:18","date_gmt":"2025-05-16T07:36:18","guid":{"rendered":"https:\/\/knowledgebase.eoceantechnologies.com\/?p=2481"},"modified":"2025-05-16T07:36:18","modified_gmt":"2025-05-16T07:36:18","slug":"whatsapp-pricing-update-2024-2025-timeline-what-it-means-for-businesses","status":"publish","type":"post","link":"https:\/\/help.eocean.net\/knowledge\/whatsapp-pricing-update-2024-2025-timeline-what-it-means-for-businesses\/","title":{"rendered":"WhatsApp Pricing Update &#8211; 2024\/2025 Timeline: What It Means for Businesses"},"content":{"rendered":"<div id=\"pl-gb2481-69e7990160780\"  class=\"panel-layout\" ><div id=\"pg-gb2481-69e7990160780-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-gb2481-69e7990160780-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-gb2481-69e7990160780-0-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"0\" ><div id=\"pl-w675feb8375733\"  class=\"panel-layout\" 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value=\"1\">\n\n\t<div class=\"asl_option_inner hiddend\">\n\t\t<input type='hidden' name='qtranslate_lang' id='qtranslate_lang'\n\t\t\t\tvalue='0'\/>\n\t<\/div>\n\n\t\n\t\n\t<fieldset class=\"asl_sett_scroll\">\n\t\t<legend style=\"display: none;\">Generic selectors<\/legend>\n\t\t<div class=\"asl_option\" tabindex=\"0\">\n\t\t\t<div class=\"asl_option_inner\">\n\t\t\t\t<input type=\"checkbox\" value=\"exact\"\n\t\t\t\t\t\taria-label=\"Exact matches only\"\n\t\t\t\t\t\tname=\"asl_gen[]\"  checked=\"checked\"\/>\n\t\t\t\t<div class=\"asl_option_checkbox\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"asl_option_label\">\n\t\t\t\tExact matches only\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"asl_option\" tabindex=\"0\">\n\t\t\t<div class=\"asl_option_inner\">\n\t\t\t\t<input type=\"checkbox\" value=\"title\"\n\t\t\t\t\t\taria-label=\"Search in title\"\n\t\t\t\t\t\tname=\"asl_gen[]\"  checked=\"checked\"\/>\n\t\t\t\t<div class=\"asl_option_checkbox\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div 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widget_custom_html panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"textwidget custom-html-widget\">[mobile_menu]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n<div id=\"pl-gb2481-69e7990160cff\"  class=\"panel-layout\" ><div id=\"pg-gb2481-69e7990160cff-0\"  class=\"panel-grid panel-has-style\" ><div class=\"custom_container panel-row-style panel-row-style-for-gb2481-69e7990160cff-0\" ><div id=\"pgc-gb2481-69e7990160cff-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-gb2481-69e7990160cff-0-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"0\" ><div id=\"pl-w686392ee972fd\"  class=\"panel-layout\" ><div id=\"pg-w686392ee972fd-0\"  class=\"panel-grid panel-has-style\" ><div class=\"getting_started_section panel-row-style panel-row-style-for-w686392ee972fd-0\" ><div id=\"pgc-w686392ee972fd-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w686392ee972fd-0-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"0\" ><div id=\"pl-w686392ee9730f\"  class=\"panel-layout\" ><div id=\"pg-w686392ee9730f-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w686392ee9730f-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w686392ee9730f-0-0-0\" class=\"widget_text so-panel widget widget_custom_html panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"textwidget custom-html-widget\"><div class=\"breadcrumb_section\">\n\t<ul>\n\t\t<li>\n\t\t\t<a href=\"\/\">Help Center<\/a>\n\t\t<\/li>\n\t\t<i class=\"fa fa-chevron-right\"><\/i>\n\t\t<li>\n\t\t\t<p>WhatsApp Business Platform<\/p>\n\t\t<\/li>\n\t<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-w686392ee9730f-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w686392ee9730f-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w686392ee9730f-1-0-0\" class=\"widget_text so-panel widget widget_custom_html panel-first-child panel-last-child\" 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Started<\/a><\/div><\/li><li class=\"menu-item \"><div class=\"menu-row\"><a class=\"menu-link\" href=\"https:\/\/help.eocean.net\/knowledge\/knowledge\/insights\/\">Insights<\/a><\/div><\/li><li class=\"menu-item \"><div class=\"menu-row\"><a class=\"menu-link\" href=\"https:\/\/help.eocean.net\/knowledge\/knowledge\/integrations\/\">Integrations<\/a><\/div><\/li><li class=\"menu-item \"><div class=\"menu-row\"><a class=\"menu-link\" href=\"https:\/\/help.eocean.net\/knowledge\/knowledge\/plans-pricing\/\">Plans Pricing<\/a><\/div><\/li><li class=\"menu-item \"><div class=\"menu-row\"><a class=\"menu-link\" href=\"https:\/\/help.eocean.net\/knowledge\/knowledge\/sms-service\/\">SMS Service<\/a><\/div><\/li><li class=\"menu-item \"><div class=\"menu-row\"><a class=\"menu-link\" href=\"https:\/\/help.eocean.net\/knowledge\/knowledge\/support-channel\/\">Support Channel<\/a><\/div><\/li><li class=\"menu-item \"><div class=\"menu-row\"><a class=\"menu-link\" href=\"https:\/\/help.eocean.net\/knowledge\/knowledge\/template-manager\/\">Template Manager<\/a><\/div><\/li><li class=\"menu-item \"><div class=\"menu-row\"><a class=\"menu-link\" href=\"https:\/\/help.eocean.net\/knowledge\/knowledge\/users-and-teams\/\">Users and Teams<\/a><\/div><\/li><li class=\"menu-item \"><div class=\"menu-row\"><a class=\"menu-link\" href=\"https:\/\/help.eocean.net\/knowledge\/knowledge\/whatsapp-business-platform\/\">Whatsapp Business Platform<\/a><\/div><\/li><li class=\"menu-item \"><div class=\"menu-row\"><a class=\"menu-link\" href=\"https:\/\/help.eocean.net\/knowledge\/knowledge\/whatsapp-manager\/\">WhatsApp Manager<\/a><\/div><\/li><\/ul><\/div><\/div><\/div><div id=\"pgc-w686392ee9730f-1-1\"  class=\"panel-grid-cell\" ><div id=\"panel-w686392ee9730f-1-1-0\" class=\"widget_text so-panel widget widget_custom_html panel-first-child panel-last-child\" data-index=\"2\" ><div class=\"textwidget custom-html-widget\"><div class=\"menu_page_inner_section\">\n\t<h1>\n\t\tWhatsApp Pricing Update &#8211; 2024\/2025 Timeline: What It Means for Businesses \n\t<\/h1>\n\t<h3 style=\"margin-bottom: 40px;\">\n\t\tMeta is updating WhatsApp Business Platform pricing and services, which will impact your usage starting in the coming months. Please review the details below to stay informed about the latest changes.\n\t<\/h3>\n\t\n\t<h3 style=\"margin-bottom: 20px;\">\n\t\tEffective Changes in Meta&#8217;s Pricing and Services: \n\t<\/h3>\n\t\n\t<div class=\"inner_para_section\">\n\t\t<h4 style=\"margin-bottom: 10px;\">\n\t\t\tUtility Rate Reductions (Effective August 1, 2024)\n\t\t<\/h4>\n\n\t\t<p>\n\t\t\tMeta has lowered utility rates across most regions to remain competitive with alternative channels. This move is intended to encourage businesses to bring more post-purchase customer journeys to WhatsApp, helping improve customer engagement. Please refer to the updated <a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/pricing?utm_source=Important%3A%20Changes%20t...%20(Mass%20Mailing%20created%20on%202025-05-09)&#038;utm_medium=Email#rate-cards\">rate card<\/a> for more details.\n\t\t<\/p>\n\t<\/div>\n\t\n\t<div class=\"inner_para_section\">\n\t\t<h4 style=\"margin-bottom: 10px;\">\n\t\t\tMarketing Rate Updates (Effective October 1, 2024)\n\t\t<\/h4>\n\n\t\t<p>\n\t\t\tMeta has adjusted marketing rates in specific markets, with increases in UAE, Saudi Arabia, and India, and a decrease in the UK. Moving forward, marketing rates may be updated on a quarterly basis, with approximately 30 days&#8217; notice provided. Please refer to the updated <a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/pricing?utm_source=Important%3A%20Changes%20t...%20(Mass%20Mailing%20created%20on%202025-05-09)&#038;utm_medium=Email#rate-cards\">rate card<\/a> for more details.\n\t\t<\/p>\n\t<\/div>\n\t\n\t<div class=\"inner_para_section\">\n\t\t<h4 style=\"margin-bottom: 10px;\">\n\t\t\tService Conversations are Now Free (Effective November 1, 2024)\n\t\t<\/h4>\n\n\t\t<p>\n\t\t\tMeta has introduced a significant change by making service conversations free to help businesses maintain connections with their customers on WhatsApp. Additionally, utility rates for the &#8216;Rest of Africa&#8217; region have been lowered. Please refer to the updated <a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/pricing?utm_source=Important%3A%20Changes%20t...%20(Mass%20Mailing%20created%20on%202025-05-09)&#038;utm_medium=Email#rate-cards\">rate card<\/a> for full details. Service conversations in the free tier will no longer be capped at 1,000 effective November 1, 2024 \n\t\t<\/p>\n\t<\/div>\n\t\n\t<div class=\"inner_para_section\">\n\t\t<h4 style=\"margin-bottom: 10px;\">\n\t\t\tExpanded Global Reach for Authentication Messages  and Changes to Authentication rates (Effective February 1, 2025)\n\t\t<\/h4>\n\n\t\t<p>\n\t\t\tStarting February 1, 2025, international authentication rates will apply in seven additional markets: Egypt, Malaysia, Nigeria, Pakistan, Saudi Arabia, South Africa, and the UAE. In addition, authentication rates in these regions will be lowered. Authentication conversations across India, Indonesia, and the new seven markets will be counted to determine eligibility for international authentication rates starting January 1, 2025. Learn more about Authentication International rates <a href=\"https:\/\/eocean.net\/what-are-whatsapp-international-authentication-rates-and-how-do-they-work\/?utm_source=Important%3A+Changes+t...+%28Mass+Mailing+created+on+2025-05-09%29&#038;utm_medium=Email\">here<\/a>.\n\t\t<\/p>\n\t<\/div>\n\t\n\t<h3 style=\"margin-bottom: 20px;\">\n\t\tUpcoming Changes to WhatsApp Business Pricing:\n\t<\/h3>\n\t\n\t<div class=\"inner_para_section\">\n\t\t<h4 style=\"margin-bottom: 10px;\">\n\t\t\t1. Switch from Per-Conversation to Per-Message Pricing (Effective July 1, 2025)\n\t\t<\/h4>\n\t\t\n\t\t<p>\n\t\t\tMeta will transition from per-conversation to per-message pricing model starting July 1, 2025. This change is designed to provide businesses with a simplified way to compare ROI across different communication channels.\n\t\t<\/p>\n\t\t\n\t\t<p>\n\t\t\tWith this pricing model, charges will be incurred:\n\t\t<\/p>\n\t\t\n\t\t<ul>\n\t\t\t<li>Per message for each marketing template<\/li>\n\t\t\t<li>Per message for each authentication template<\/li>\n\t\t\t<li>Per message for each utility template sent outside of a <a href=\"https:\/\/cloud.justinmind.com\/usernote\/toLogin.action?url=\/prototype\/03d4da8ee92a3fb2463eb65f3318c4eb5052fca08e1e89fff658aadd00d05abc\/index.html&#038;forceLogin=true\">customer service window<\/a><\/li>\n\t\t<\/ul>\n\t\t\n\t\t<p>\n\t\t\tMeta will maintain the same pricing for per-conversation as per-message, according to the \u200bmost recent rate cards. Check out the pricing <a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/pricing\/updates-to-pricing?utm_source=Important%3A+Changes+t...+%28Mass+Mailing+created+on+2025-05-09%29&#038;utm_medium=Email#rate-cards\">here<\/a>.\n\t\t<\/p>\n\t<\/div>\n\t\n\t<div class=\"inner_para_section\">\n\t\t<h4 style=\"margin-bottom: 10px;\">\n\t\t\tWhat&#8217;s changing in Digital Connect dashboard:\n\t\t<\/h4>\n\t\t\n\t\t<p>\n\t\t\teOcean will be updating the Insights section for WhatsApp Conversations page in your Digital Connect account to reflect the new per message pricing model. We will reach out to you via email to inform you of the applied changes.\n\t\t<\/p>\n\t<\/div>\n\t\n\t<div class=\"inner_para_section\">\n\t\t<h4 style=\"margin-bottom: 10px;\">\n\t\t\t2. Utility Templates within the Customer Service Window Will Become Free (Effective July 1, 2025)\n\t\t<\/h4>\n\t\t\n\t\t<p>\n\t\t\tMeta has decided to make utility templates sent within the 24-hour customer service window free for all businesses. These templates include account updates, order management, delivery and service updates, and feedback collection. Templates sent outside the customer service window will continue to be charged at the utility rate. \n\t\t<\/p>\n\t\t\n\t\t<p>\n\t\t\tThis is a great opportunity for businesses to send transactional alerts at no cost, within the free service window. \n\t\t<\/p>\n\t\t\n\t\t<p>\n\t\t\t<strong>Important Notes:<\/strong>\n\t\t<\/p>\n\t\t\n\t\t<ul>\n\t\t\t<li><strong>No Change in Free Entry Point Conversations:<\/strong>  No change in <a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/pricing\/updates-to-pricing?utm_source=Important%3A+Changes+t...+%28Mass+Mailing+created+on+2025-05-09%29&#038;utm_medium=Email#free-entry-point-conversations\">free entry point conversations<\/a>, except they will reflect &#8216;messages&#8217; instead of &#8216;conversations&#8217;. <\/li>\n\t\t\t<li><strong>Billing Process:<\/strong> All charges will continue to be passed through eOcean and invoiced monthly. <\/li>\n\t\t<\/ul>\n\t<\/div>\n\t\n\t<h3 style=\"margin-bottom: 20px;\">\n\t\tHow does this impact my business use case?\n\t<\/h3>\n\t\n\t<div class=\"inner_para_section\">\n\t\t<p>\n\t\t\tThis pricing change can impact your business use case depending on your messaging behavior. Below are some examples of how this can impact your business:\n\t\t<\/p>\n\t\t\n\t\t<ul>\n\t\t\t<li><strong>Frequent marketing or authentication notifications using template messages:<\/strong> If you are sending multiple template messages for marketing or authentication use cases, you will now incur a separate charge from WhatsApp for each template message sent.<\/li>\n\t\t\t<li><strong>Initiating conversations with utility messages:<\/strong> If you send messages using utility templates without the user first reaching out to you, you will be charged per template message.<\/li>\n\t\t\t<li><strong>Customer support:<\/strong> If you are responding to incoming user-initiated (Service conversations) messages with a non-templated or utility template message, these messages will no longer incur any Meta charges.<\/li>\n\t\t<\/ul>\n\t\t\n\t\t<p>\n\t\t\tPlease review these updates carefully to ensure you understand the changes and can adjust your WhatsApp Business messaging strategy accordingly. \n\t\t<\/p>\n\t\t\n\t\t<p>\n\t\t\tFor full details on this pricing change, see Meta\u2019s Developer Documentation <a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/pricing\/updates-to-pricing\">here<\/a>.\n\t\t<\/p>\n\t<\/div>\n\t\n\t[feedback_form]\n\t\n\t[related_articles]\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Whatsapp Business Platform<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[14],"tags":[],"class_list":["post-2481","post","type-post","status-publish","format-standard","hentry","category-whatsapp-business-platform"],"_links":{"self":[{"href":"https:\/\/help.eocean.net\/knowledge\/wp-json\/wp\/v2\/posts\/2481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.eocean.net\/knowledge\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/help.eocean.net\/knowledge\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/help.eocean.net\/knowledge\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/help.eocean.net\/knowledge\/wp-json\/wp\/v2\/comments?post=2481"}],"version-history":[{"count":1,"href":"https:\/\/help.eocean.net\/knowledge\/wp-json\/wp\/v2\/posts\/2481\/revisions"}],"predecessor-version":[{"id":3298,"href":"https:\/\/help.eocean.net\/knowledge\/wp-json\/wp\/v2\/posts\/2481\/revisions\/3298"}],"wp:attachment":[{"href":"https:\/\/help.eocean.net\/knowledge\/wp-json\/wp\/v2\/media?parent=2481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/help.eocean.net\/knowledge\/wp-json\/wp\/v2\/categories?post=2481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/help.eocean.net\/knowledge\/wp-json\/wp\/v2\/tags?post=2481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}