{"id":969,"date":"2024-12-11T09:31:21","date_gmt":"2024-12-11T09:31:21","guid":{"rendered":"https:\/\/interkeykb.eoceandemo.com\/?p=969"},"modified":"2025-10-01T13:40:04","modified_gmt":"2025-10-01T13:40:04","slug":"eligibility-requirements","status":"publish","type":"post","link":"https:\/\/help.eocean.net\/knowledge\/eligibility-requirements\/","title":{"rendered":"Eligibility requirements for a WhatsApp"},"content":{"rendered":"<div id=\"pl-gb969-69db02d9b59ba\"  class=\"panel-layout\" ><div id=\"pg-gb969-69db02d9b59ba-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-gb969-69db02d9b59ba-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-gb969-69db02d9b59ba-0-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"0\" ><div id=\"pl-w675fec9a66e30\"  class=\"panel-layout\" ><div id=\"pg-w675fec9a66e30-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w675fec9a66e30-0-0\"  class=\"panel-grid-cell\" ><div 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value=\"1\">\n\n\t<div class=\"asl_option_inner hiddend\">\n\t\t<input type='hidden' name='qtranslate_lang' id='qtranslate_lang'\n\t\t\t\tvalue='0'\/>\n\t<\/div>\n\n\t\n\t\n\t<fieldset class=\"asl_sett_scroll\">\n\t\t<legend style=\"display: none;\">Generic selectors<\/legend>\n\t\t<div class=\"asl_option\" tabindex=\"0\">\n\t\t\t<div class=\"asl_option_inner\">\n\t\t\t\t<input type=\"checkbox\" value=\"exact\"\n\t\t\t\t\t\taria-label=\"Exact matches only\"\n\t\t\t\t\t\tname=\"asl_gen[]\"  checked=\"checked\"\/>\n\t\t\t\t<div class=\"asl_option_checkbox\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"asl_option_label\">\n\t\t\t\tExact matches only\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"asl_option\" tabindex=\"0\">\n\t\t\t<div class=\"asl_option_inner\">\n\t\t\t\t<input type=\"checkbox\" value=\"title\"\n\t\t\t\t\t\taria-label=\"Search in title\"\n\t\t\t\t\t\tname=\"asl_gen[]\"  checked=\"checked\"\/>\n\t\t\t\t<div class=\"asl_option_checkbox\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"asl_option_label\">\n\t\t\t\tSearch in title\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"asl_option\" tabindex=\"0\">\n\t\t\t<div class=\"asl_option_inner\">\n\t\t\t\t<input type=\"checkbox\" value=\"content\"\n\t\t\t\t\t\taria-label=\"Search in content\"\n\t\t\t\t\t\tname=\"asl_gen[]\"  checked=\"checked\"\/>\n\t\t\t\t<div class=\"asl_option_checkbox\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"asl_option_label\">\n\t\t\t\tSearch in content\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"asl_option_inner hiddend\">\n\t\t\t<input type=\"checkbox\" value=\"excerpt\"\n\t\t\t\t\taria-label=\"Search in excerpt\"\n\t\t\t\t\tname=\"asl_gen[]\"  checked=\"checked\"\/>\n\t\t\t<div class=\"asl_option_checkbox\"><\/div>\n\t\t<\/div>\n\t<\/fieldset>\n\t<fieldset class=\"asl_sett_scroll\">\n\t\t<legend style=\"display: none;\">Post Type Selectors<\/legend>\n\t\t\t\t\t<div class=\"asl_option_inner hiddend\">\n\t\t\t\t<input type=\"checkbox\" value=\"post\"\n\t\t\t\t\t\taria-label=\"Hidden option, ignore please\"\n\t\t\t\t\t\tname=\"customset[]\" checked=\"checked\"\/>\n\t\t\t<\/div>\n\t\t\t\t<\/fieldset>\n\t<\/form>\n\t<\/div>\n<\/div>\n\n      <\/div>\n   <\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n<div id=\"pl-gb969-69db02d9b5c7e\"  class=\"panel-layout\" ><div id=\"pg-gb969-69db02d9b5c7e-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-gb969-69db02d9b5c7e-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-gb969-69db02d9b5c7e-0-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"mobile_section custom_container panel-widget-style panel-widget-style-for-gb969-69db02d9b5c7e-0-0-0\" ><div id=\"pl-w68639688496fa\"  class=\"panel-layout\" ><div id=\"pg-w68639688496fa-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w68639688496fa-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w68639688496fa-0-0-0\" class=\"widget_text so-panel widget widget_custom_html panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"textwidget custom-html-widget\">[mobile_menu]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n<div id=\"pl-gb969-69db02d9b5e97\"  class=\"panel-layout\" ><div id=\"pg-gb969-69db02d9b5e97-0\"  class=\"panel-grid panel-has-style\" ><div class=\"custom_container panel-row-style panel-row-style-for-gb969-69db02d9b5e97-0\" ><div id=\"pgc-gb969-69db02d9b5e97-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-gb969-69db02d9b5e97-0-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"0\" ><div id=\"pl-w68dd2f33c4964\"  class=\"panel-layout\" ><div id=\"pg-w68dd2f33c4964-0\"  class=\"panel-grid panel-has-style\" ><div class=\"getting_started_section panel-row-style panel-row-style-for-w68dd2f33c4964-0\" ><div id=\"pgc-w68dd2f33c4964-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w68dd2f33c4964-0-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"0\" ><div id=\"pl-w68dd2f33c496e\"  class=\"panel-layout\" ><div id=\"pg-w68dd2f33c496e-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w68dd2f33c496e-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w68dd2f33c496e-0-0-0\" class=\"widget_text so-panel widget widget_custom_html panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"textwidget custom-html-widget\"><div class=\"breadcrumb_section\">\n\t<ul>\n\t\t<li>\n\t\t\t<a href=\"\/\">Help Center<\/a>\n\t\t<\/li>\n\t\t<i class=\"fa fa-chevron-right\"><\/i>\n\t\t<li>\n\t\t\t<p>WhatsApp Business Platform<\/p>\n\t\t<\/li>\n\t<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-w68dd2f33c496e-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w68dd2f33c496e-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w68dd2f33c496e-1-0-0\" class=\"widget_text so-panel widget widget_custom_html panel-first-child panel-last-child\" data-index=\"1\" ><div class=\"textwidget custom-html-widget\"><ul class=\"left-menu\"><li class=\"menu-item \"><div class=\"menu-row\"><a class=\"menu-link\" href=\"https:\/\/help.eocean.net\/knowledge\/knowledge\/campaign-manager\/\">Campaign Manager<\/a><\/div><\/li><li class=\"menu-item \"><div class=\"menu-row\"><a class=\"menu-link\" href=\"https:\/\/help.eocean.net\/knowledge\/knowledge\/chat-manager\/\">Chat Manager<\/a><\/div><\/li><li class=\"menu-item \"><div class=\"menu-row\"><a class=\"menu-link\" href=\"https:\/\/help.eocean.net\/knowledge\/knowledge\/chatbot-builder\/\">ChatBot Builder<\/a><\/div><\/li><li class=\"menu-item \"><div class=\"menu-row\"><a class=\"menu-link\" href=\"https:\/\/help.eocean.net\/knowledge\/knowledge\/digital-connect-api-docs\/\">Digital Connect API Docs<\/a><\/div><\/li><li class=\"menu-item \"><div class=\"menu-row\"><a class=\"menu-link\" href=\"https:\/\/help.eocean.net\/knowledge\/knowledge\/getting-started\/\">Getting Started<\/a><\/div><\/li><li class=\"menu-item \"><div class=\"menu-row\"><a class=\"menu-link\" href=\"https:\/\/help.eocean.net\/knowledge\/knowledge\/insights\/\">Insights<\/a><\/div><\/li><li class=\"menu-item \"><div class=\"menu-row\"><a class=\"menu-link\" href=\"https:\/\/help.eocean.net\/knowledge\/knowledge\/integrations\/\">Integrations<\/a><\/div><\/li><li class=\"menu-item \"><div class=\"menu-row\"><a class=\"menu-link\" href=\"https:\/\/help.eocean.net\/knowledge\/knowledge\/plans-pricing\/\">Plans Pricing<\/a><\/div><\/li><li class=\"menu-item \"><div class=\"menu-row\"><a class=\"menu-link\" href=\"https:\/\/help.eocean.net\/knowledge\/knowledge\/sms-service\/\">SMS Service<\/a><\/div><\/li><li class=\"menu-item \"><div class=\"menu-row\"><a class=\"menu-link\" href=\"https:\/\/help.eocean.net\/knowledge\/knowledge\/support-channel\/\">Support Channel<\/a><\/div><\/li><li class=\"menu-item \"><div class=\"menu-row\"><a class=\"menu-link\" href=\"https:\/\/help.eocean.net\/knowledge\/knowledge\/template-manager\/\">Template Manager<\/a><\/div><\/li><li class=\"menu-item \"><div class=\"menu-row\"><a class=\"menu-link\" href=\"https:\/\/help.eocean.net\/knowledge\/knowledge\/users-and-teams\/\">Users and Teams<\/a><\/div><\/li><li class=\"menu-item \"><div class=\"menu-row\"><a class=\"menu-link\" href=\"https:\/\/help.eocean.net\/knowledge\/knowledge\/whatsapp-business-platform\/\">Whatsapp Business Platform<\/a><\/div><\/li><li class=\"menu-item \"><div class=\"menu-row\"><a class=\"menu-link\" href=\"https:\/\/help.eocean.net\/knowledge\/knowledge\/whatsapp-manager\/\">WhatsApp Manager<\/a><\/div><\/li><\/ul><\/div><\/div><\/div><div id=\"pgc-w68dd2f33c496e-1-1\"  class=\"panel-grid-cell\" ><div id=\"panel-w68dd2f33c496e-1-1-0\" class=\"widget_text so-panel widget widget_custom_html panel-first-child panel-last-child\" data-index=\"2\" ><div class=\"textwidget custom-html-widget\"><div class=\"menu_page_inner_section\">\n\t<h1>\n\t\tEligibility requirements for a WhatsApp Business Platform account.\n\t<\/h1>\n\t<h3 style=\"margin-bottom: 40px;\">\n\t\tThe WhatsApp Business Platform allows medium and large businesses to communicate with their customers at scale by integrating WhatsApp APIs to connect thousands of agents and bots to interact with customers programmatically and manually.\n\t<\/h3>\n\t\n\t<p>\n\t\tWhatsApp is a highly-regulated channel, and getting started requires documentation and approval from Facebook. The two main factors that WhatsApp takes into consideration are your business industry, and the types of message content you intend to send on WhatsApp.\n\t<\/p>\n\t\n\t<p>\n\t\tThe following industries and types of content are not allowed on the WhatsApp Business Platform:\n\t<\/p>\n\t\n\t<ul>\n\t\t<li>Independent software vendors<\/li>\n\t\t<li>Software services<\/li>\n\t\t<li>Real cash gaming (gambling)<\/li>\n\t\t<li>Adult content<\/li>\n\t\t<li>Alcohol\/tobacco\/drug-related products (including pharmaceuticals)<\/li>\n\t\t<li>Weapons<\/li>\n\t\t<li>Health care products\/supplements<\/li>\n\t\t<li>Other categories not conforming to WhatsApp or Facebook&#8217;s commerce and community standards<\/li>\n\t<\/ul>\n\t\n\t<p style=\"margin-bottom: 40px;\">\n\t\tThe <a href=\"https:\/\/business.whatsapp.com\/policy\">WhatsApp Commerce Policy<\/a> provides a complete list of what is allowed and supported on the network. When you apply to use WhatsApp Business Platform, you\u2019re agreeing to adhere to this policy.\n\t<\/p>\n\t\n\t<div class=\"inner_para_section\">\n\t\t<h4 style=\"margin-bottom: 15px;\">\n\t\t\tTypes of Messages\n\t\t<\/h4>\n\t\t\n\t\t<p>\n\t\t\tWhatsApp supports sending two types of messages.\n\t\t<\/p>\n\t\t\n\t\t<img decoding=\"async\" src=\"https:\/\/help.eocean.net\/knowledge\/wp-content\/uploads\/2025\/09\/Message-Types.webp\" \/> \n\t\t\n\t\t<p>\n\t\t\tBusiness-initiated messages can only be sent to users who have <a href=\"#\">opted-in<\/a>. When sending notifications, you must use a previously approved template.\n\t\t<\/p>\n\t\t\n\t\t<div class=\"badge_section\" style=\"background-color: #e5f8f6;\n\t\t\tborder-left: 5px solid #7fded2;margin: 10px 0px\">\n\t\t\t<p>\n\t\t\t\tBusiness-initiated messages are also called notifications or templated messages throughout the article.\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div class=\"inner_para_section\">\n\t\t<h4 style=\"margin-bottom: 15px;\">\n\t\t\tInformation you\u2019ll need to provide during the application process\n\t\t<\/h4>\n\t\t<p>\n\t\t\tWhen you\u2019re applying to use the WhatsApp Business Platform, you\u2019ll need to provide information that you can prepare beforehand in order to speed up the process.\n\t\t<\/p>\n\t\t<ul>\n\t\t\t<li><strong>Valid website URL<\/strong> \u2013 Your website should provide a clear description of your business and products. Facebook page URLs are not accepted.<\/li>\n\t\t\t<li><strong>Industry and product\/service details<\/strong> \u2013 A description of how you\u2019ll be using the business solution and what industry your business operates in.<\/li>\n\t\t\t<li><strong>Business phone number<\/strong> \u2013 This is the phone number you want to use on the WhatsApp network. It can be a landline, mobile number, or toll-free number as long as the number has not previously been registered on the WhatsApp network.<\/li>\n\t\t\t<li><strong>Facebook Business Manager ID<\/strong> \u2013 Your Business Manager account will be used by WhatsApp to identify your business and to associate your phone numbers with your business.<\/li>\n\t\t\t<li><a href=\"\/need-a-facebook-business-manager-id\">Here\u2019s<\/a>how you can find your Facebook Business Manager ID or create a new one if you don\u2019t have a Facebook Business Manager account yet.<\/li>\n\t\t\t<li><strong>Verified business on Facebook<\/strong> \u2013 You are required to verify your business in Facebook Business Manager. You can read more about why this is necessary and how it works <a href=\"https:\/\/www.facebook.com\/business\/help\/2058515294227817?id=180505742745347\">here<\/a>.<\/li>\n\t\t\t<li><strong>Approval of E Ocean to send messages for you<\/strong> &#8211; You\u2019ll need to approve E Ocean within Facebook Business to send messages via WhatsApp on your behalf. You\u2019ll receive the request to approve E Ocean within your Facebook Business Manager account as soon as we submit your application on the WhatsApp Business Platform. To approve:\n\t\t\t\t<ul style=\"margin-top: 20px;\">\n\t\t\t\t\t<li>Log in to your Facebook Business Manager account and navigate to \u2018Business Settings\u2019, then click on \u2018Requests\u2019.<\/li>\n\t\t\t\t\t<li>You\u2019ll find our request in the \u2018Received\u2019 requests tab \u2013 click on \u2018Approve\u2019.<\/li>\n\t\t\t\t<\/ul>\n\t\t\t<\/li>\n\t\t<\/ul>\n\t<\/div>\n\t\n\t[feedback_form]\n\t\n\t[related_articles]\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whatsapp Business Platform<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[14],"tags":[],"class_list":["post-969","post","type-post","status-publish","format-standard","hentry","category-whatsapp-business-platform"],"_links":{"self":[{"href":"https:\/\/help.eocean.net\/knowledge\/wp-json\/wp\/v2\/posts\/969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.eocean.net\/knowledge\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/help.eocean.net\/knowledge\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/help.eocean.net\/knowledge\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/help.eocean.net\/knowledge\/wp-json\/wp\/v2\/comments?post=969"}],"version-history":[{"count":2,"href":"https:\/\/help.eocean.net\/knowledge\/wp-json\/wp\/v2\/posts\/969\/revisions"}],"predecessor-version":[{"id":3170,"href":"https:\/\/help.eocean.net\/knowledge\/wp-json\/wp\/v2\/posts\/969\/revisions\/3170"}],"wp:attachment":[{"href":"https:\/\/help.eocean.net\/knowledge\/wp-json\/wp\/v2\/media?parent=969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/help.eocean.net\/knowledge\/wp-json\/wp\/v2\/categories?post=969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/help.eocean.net\/knowledge\/wp-json\/wp\/v2\/tags?post=969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}