The Green Tick next to a WhatsApp business name indicates that the entity has been approved as an Official Business Account. The business name will also be displayed in contacts, along with a green tick to show the business is verified.
Approval of your WhatsApp business account however does not automatically mean that you are an Offical Business Account and users will see a Green Tick next to your name. To become an Official Business Account you need to go through a second approval process and E ocean can help you apply for Green Tick.
If your request is approved, your WhatsApp Business account will automatically be upgraded to an Official Business account and show a verified green tick right beside your profile picture.
This brings us to the next section - the different types of business accounts!
Types of Business Accounts
There are two types of WhatsApp business accounts:
| Name | Description |
|---|---|
|
Official Business Account |
WhatsApp has verified that an authentic, notable brand owns this account. An official business account has a green checkmark badge in its profile and chat thread headers. The name of the business is visible even if the user hasn’t added the business to their address book. Very few businesses will be official business accounts. |
|
Business Account |
By default, any account using the WhatsApp Business API or WhatsApp Business App is a business account. WhatsApp verifies the authenticity of a brand for every account on the WhatsApp Business API. |
Eligibility criteria for a Green Tick on WhatsApp
- You must be using WhatsApp API Approved Business Accoun
- You must enable 2 Step Authentication
- The facebook business verification should be completed on your FB Business Manager
-
Must be a business (Individuals are not allowed as of now)
- Recommended you are in Tier 2 or above messaging level
- Must be a notable and reputed brand
How long does the Green Tick Application decision take?
Green Tick application decision normally takes about 1-2 business days. In some cases, it may take up to a week.
Which businesses are not eligible for WhatsApp Green Tick Verification?
WhatsApp disallows certain business categories for WhatsApp API and hence for WhatsApp Green Tick Verification. Businesses dealing in the following products/services cannot be approved for using WhatsApp Business APIs:
- Drugs
- Tobacco Items
- Gambling Businesses
- Alcohol Brands
- Weapons & Ammunition Businesses
- Live Animals
- Adult Product/Services
- Medical & Healthcare Products
- Dating Services
- Cryptocurrencies
To get the full list and updated details about WhatsApp’s prohibited categories, please refer to this article.
Approval for a WhatsApp Verified Business Account is not guaranteed, and is subject to approval by WhatsApp. WhatsApp does not disclose their criteria for approving Official Business Accounts. To learn more, click here