Google's Business Messages - FAQs

What is Google's Business Messages?

Business Messages is a mobile conversational channel that business to quickly reach new customers searching for you on the Google Search or Maps. 

Does Google's Business Messages support rich media format?

Google’s Business Messages support rich media like images, rich cards and carousels.

How quickly should I respond to Business Messages

Google expects you to respond to each message within 24 hours, 95% of the time. This may promote trust and encourage engagement with your business. To support timely responses, Google  may deactivate Business message feature for your business if you don’t respond within the time frame.

Is there a time limit on restarting a conversation with Business Messages?

Google now requires that all Business Messages be responded to within 30 days of the user's last message. In the Digital Connect Inbox, Google Business Messages that have not been responded to within 30 days will be marked as Expired. Agents can filter to Expired conversations in order to see Google messages for which responding is disabled.