What are monthly active users and how are they calculated in Digital Connect?

Monthly Active User (MAU) refers to the count of unique users with whom messages were exchanged (sent or received) within a billing period. The billing period here refers to the month of your billing cycle. If a business has exchanged multiple messages with a unique user within a billing month, it is still counted as one user. This MAU count resets to zero on the first day of each new billing month.