The Template Insights tab in Digital Connect provides performance insights for WhatsApp Business message templates, allowing you to optimize your business messaging strategies.
Here are the types of insights you'll be able to view about your message templates:
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Messages sent: The number of messages that your business sent to customers in the selected time window.
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Messages delivered: The number of messages your business sent to customers that were delivered successfully in the selected time window. Note that not all messages that you send may be delivered. For example, if the customers device is out of service, your message may not be delivered.
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Message read rate: The percentage of messages read that were delivered successfully in the selected time window. Message read rate is the number of messages read divided by the number of messages delivered.
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Button engagement: How many times a button in your message is clicked. Examples include clicks on a Quick reply button or other call-to-action button clicks.